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A lot of time and money is often wasted on AdWords if You aren't viewing a click on via amount (CTR) that is actually resulting in conversions.
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It’s all with regards to the stats and measurable information. If we can easily’t measure effectiveness in a quantifiable way, then it turns into hard to have benchmarks for achievement and failure.
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Many people erroneously equate "web site rank" with SERP placement, and assume that your page's "site rank" suggests its posture in search results.